Pia is interested in social media marketing. She looked into five social media marketing and advertising campaigns by Attard and Co Food Ltd, a local importer and distributor of foods and beverages. Within these five campaigns featuring some of their main brands, such as Real Thai and Horlicks, she investigated their engagement insights, content type (such as video or image), and their respective
reach. Through findings that affect engagement and each, a series of infographics were developed for better immersion of the subject’s data.