Courses

This dissertation examines parody advertising, focusing on the production and conceptual challenges. It looks at the history of parodic advertisements, culture, memes, and trends, and it investigates the factors that contribute to the success of parody advertising. The methodology entails in-depth interviews with a renowned local advertiser and filmmaker as well as with two prominent figures in local marketing. Insights on the advertising landscape are added by feedback from a top local marketing agency. The dissertation aims to improve understanding of parody advertising in Malta and provide insightful information for marketers by using a qualitative approach using interviews and data analysis. It advances knowledge by offering suggestions for the creation of entertaining parody commercials in the local Maltese environment.