Bachelor of Arts (Honours) in Graphic Design

Petra Bezzina Wettinger

Gender Stereotype in Sport Advertising

Gender Stereotype in Sport Advertising

Petra holds the belief that gender is diverse and unique for each individual. By recognising the limited
representation of gender in advertising, Petra embarked on a quest to explore gender stereotypes prevalent in sports advertising. The project showcases a collection of gender-neutral sportswear photographs, shedding light on these stereotypes. Committed to progress and inclusivity in sports, Petra intends to develop the project further, fostering gender inclusivity in sports in Malta