Bachelor of Arts (Honours) in Creative Media Production

John DeBattista

It All Starts With a Nescaffe

It All Starts With a Nescaffe

The soundless commercial project about creating a soundless commercial for social media, explores ways of how one can manipulate the visual medium in such away that the commercial could be understood without the use of sound. The project consists of producing two identical commercials one with and another without sound. This project challenges the fact of whether sound in commercials is still as powerful on social media as it was before amongst youths aged 18-25.