Driven by his next design obsession, Dylan enjoys the process of packaging design, and aspires to become a professional in the field. As part of his journey, his dissertation project delves into the “Perceptions of Local versus Global Brands”. The project breaks down a local artisanal chocolate brand and its competition through various external and internal human influences to find ways for local brands to compete with powerful brand globalisation. Through curation, the local brand unveils a new face to
its competitors, differentiating and challenging the local market.