Bachelor of Arts (Honours) in Graphic Design

Matteo Polidano

Poker: Dealing hands for a Mediterranean buzz

Poker: Dealing hands for a Mediterranean buzz

Matteo loves packaging alcoholic beverages. He delved deep into the world of branding, exploring the intricacies of how each bottle is crafted to tell its unique story. His project is a study of the design niche of the alcoholic beverage sector, with a specific focus on the art of communicating the right message to the right audience. Matteo analysed the various types of alcohol, identifying the target audiences and understanding the brand ethos. Through his efforts, Matteo has gained valuable insights into what separates excellent from mediocre design.