Courses

Bachelor of Arts (Honours) in Game Art and Visual Design

Luke Briffa

Designing Three Characters Based on Different Target Audiences

Designing Three Characters Based on Different Target Audiences

Luke emphasizes the significance of incorporating diverse age designs for characters in order to effectively cater to the game’s intended audience. For instance, if a character possesses a heartwarming narrative, employing basic shapes and a family-friendly theme in its design, it will likely engage preschoolers. Similarly, if the character’s backstory concludes tragically, featuring a darker theme with intricate elements and exaggerated shapes, it will likely appeal to individuals in their early adulthood. Luke’s project revolves around creating three distinct character types tailored to three specific age groups: early and late childhood, as well as early adulthood.

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