Bachelor of Arts (Honours) in Graphic Design

Cain Portelli

UN-VRIFYD: A streetwear brand

UN-VRIFYD: A streetwear brand

Cain is keenly interested in how brands establish their identity through traditional and digital marketing channels. A comparative study was conducted between billboard advertising and social media marketing. The findings revealed that to achieve a successful and cohesive marketing campaign, it is crucial to incorporate both billboard and social media strategies.